MUSINSA

MUSINSA is one of South Korea’s largest fashion platform companies, operating popular platforms such as MUSINSA, 29CM, EMPTY and SOLDOUT. It is committed to exploring synergies between fashion and sports. ANTA Sports has established a joint venture (JV) with MUSINSA, taking a 40% equity stake to develop the "MUSINSA STANDARD" brand and the "Musinsa Store" multi-brand retail concept across the China market. This partnership strategically targets young consumers seeking unique sports and fashion products. https://ir.anta.com/en/brand.php